Offline & Internet Networking : The process of purchasing a home has completely changed, becoming more organized and open. The significant influence of digital media is among the main causes of this transformation. These days, prospective homeowners utilize the internet to research properties and narrow their choice down to those that meet their needs. This procedure proceeds smoothly offline and ends with a purchase after the property has been inspect and due diligence has been complete.
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Which offline steps are involve in purchasing a home?
Although there is a growing demand for online portals, traditional real estate marketing is here to stay because most consumers are still cautious when making real estate purchases.
Print commercials
Developers, brokers, and real estate agents use advertisements in newspapers, pamphlets, and brochures as a key means of marketing real estate. Even though they provide all the information on the property, there’s a chance that they could mislead buyers by listing features and amenities that might never be built. Unfortunately, people fall prey to this kind of deception because they are unaware of it. Nonetheless, the RERA Act, 2016’s Real Estate Regulatory Body in each state recognized this issue and established a rule for the use of QR codes. According to this rule, the RERA registration number and QR code must be display prominently in large type on all RERA-register projects.
- Advertisements in periodicals, newspapers, and magazines
- Brochures, catalogs, flyers, and pamphlets printed on paper
- Standees or prospectuses at the sales office and project locations
- Project websites or web pages
- Social media commercials
- Any further ads that can be place with QR codes
The states of Maharashtra, Rajasthan, Kerala, and Uttar Pradesh have enforced the mandatory use of QR codes. Failure to comply with this will lead to projects having their RERA registration withdrawn, which will freeze bank accounts and put a stop to building. To ensure that homebuyers are as safe as possible, other states are starting to do the same.
Suggestions from both present and past investors
While searching for a home to invest in, Balgopal Mishra came across an advertisement for a well-known developer launching a project nearby. Despite the fact that the developer was a well-known company with a broad reach, I was concerned because the property was still under construction. I inquired about any investors in this project in my current building. I made contact with buyers who had previously made investments with this developer. I didn’t go to the following phase until I had received encouraging updates.
Therefore, it is usually a good idea to investigate a company before making a large investment.
Word-of-mouth advertising
In real estate sales, word-of-mouth marketing has traditionally been very effective. Jaya Hari wanted to sell her apartment in Bhopal after she moved to Mumbai. Her building’s WhatsApp group receive a short message, and three people who were interested contact her. Industry experts concur that word-of-mouth advertising, despite people’s reluctance, has shown to be one of the most effective marketing strategies across all market segments.
Which internet platforms are utilize when buying a house?
Keeping up with Gen Z and the millennial generation, internet home buying has grown in popularity, accessibility, and demand.
Portals for properties online
The modern method of purchasing a home is through real estate platforms like Housing.com. These websites are easy to use and allow you to view houses in any city without physically visiting. Site visits used to be the second phase, but in the modern age, one can take a virtual tour of any property that has been shortlist and can only visit the houses that have been shortlist.
Portals for developers
The simplest method to find out more about a project you like is to visit the developer’s website. You can obtain all the information you need about the project, including its location and amenities. You will get specifics about under-construction projects, like the anticipated completion date. The Quarterly Progress Report (QPR) of the developer can be seen by entering the RERA registration number display on the projects into the RERA portal.
Forums and Vlogs
Vlogs are a valuable information resource. A few independent vloggers describe the benefits and drawbacks of certain initiatives. Prior to site visits, this provides an overview of the projects.
Navimumbaihouses.com POV
Although there is still a long way to go before a real estate transaction is complete online, developments in the digital real estate market have sped up and simplify the process. This was made clear during the epidemic when consumers became accustom to renting and purchasing homes virtually. However, striking a balance and utilizing both offline and online strategies might aid in concluding a profitable real estate investment transaction.
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